Since the mobile share of human interactions with the digital world took over the desktop in May 2019*, mobile apps become the standard requirements of all kind of modern products. They are present in both the consumer world and business, enterprise applications.

What makes those mobile apps so powerful several features, which are necessary for the apps to perform at the edge of current technologies:

1. Push notifications, which are sending the media rich (with images and videos), often interactive content to the targeted with the CRM and marketing automation tools audience.
2. Advanced tracking that enables to segment the users group according to their activities so that to adjust the content and frequency of the usage.
3. Payment systems, to collect single payments, subscriptions, advanced payments etc. for all kind of physical and digital goods and services.
4. Tracking services, to efficiently and precisely monitor the location, movements and movement patterns of users.
5. Media services, to streamline, download, display, listen watch and interact with the engaging content.

The common use cases for mobile apps are:

1. Marketplace solutions, where it is crucial to send quick notifications to both parties about the deals / questions etc.

2. Booking systems, where it is extremely important to quickly respond to the market interest from the new customers.

3. M-Commerce applications, that help users to buy the content in the most convenient way on they mobile phones with advanced interface.

4. Logistics and tracking applications where it is vital to communicate the real-time location of the users.

5. Communication apps, where mobile interface is the most convenient way to chat, make a videocall, send files, pictures and calendar invitations.

6. Trading apps, where acting crucially depends on timing and you have to stay online for active live deal placement.

7. SportTech solutions, where the apps can use a robust hardware to collect the data about the movement and health patterns of the users.

8. Entertainment apps, where mobile interface is a guarantee of the highest reach, since the leisure time is much related to the mobile itself.

In order to create those mobile products you need to face the choice between different technologies. Most common choice there is between creating your mobile apps based on:

1. Native applications in Swift, C++, Kotlin.

2. Flutter Framework in Dart, engineered by Google.

3. React Native in JavaScript, hold by Facebook.

4. Xamarin in C#, developed by Microsoft.

Articles comparing those different approaches you can find here:

We are Fluttered.

When 2019 is coming to an end, it’s time for some initial conclusions and afterthoughts.