MarTech

MarTech

With the global MarTech market net worth of more than $120 billion it is the industry where new ideas, brave ideas are much welcome and can be tested for the wide audience. According to the ChiefMarketec.com, the industry can be separated into:

  • Advertising & Promotion, with mobile marketing, display and programmatic advertising, search and social advertising, native/content advertising, video advertising, print and PR;
  • Content & Experience with mobile apps, video marketing, interactive content, email marketing, content marketing, optimisation, personalisation & testing, DAM&MRM, SEO, lead campaigns and marketing automation;
  • Social & RelationShip with call analytics and management, ABM, events, meetings and webinars, social media marketing & monitoring, advocacy, loyalty and referrals, influencers, feedback and chatbots, community & reviews;
  • Commerce and Sales with retail and proximity marketing, channel, partner & local marketing, sales automation, enablement & intelligence, affiliate marketing & management, e-Commerce marketing, e-Commerce platforms & carts;
  • Data with audience/market data & data enhancements, marketing analytics, performance & attribution, mobile & web analytics, dashboard & data visualisations, business/customer intelligence & data science, iPaaS, Cloud/Data Integration & Tag management, DMP, Predictive Analytics, Customer Data Platforms;
  • Management with product mgmt, budget & financing, collaborations, projects & workflow and talent managements, agile & lean mgmt, vendor analysis.

With such an abundance of new digital products there is always a chance to prepare the solution for the next big thing and early occupy the growing niche becoming the market expert for the specific product type.

The success on the market depends greatly on the speed of development and ability to early test the solution with the market as well on the quality of the digital product being delivered. Since this market become highly professional the solutions can be limited in terms of feature set, but have to meet the highest market standards.

Related technologies

.NET Core

Flutter

React

Google Sprint

We start in simple 3 steps

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4h long workshop

During 4h we analyze the problem, assess solution and create the product roadmap.
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Proof of concept

Within next 3 days we prepare the technical proof of concept to check if it fits business.
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Recommendation

After the POC is accomplished we prepare the recommendation on how to implement the product with the offer.

Marta Kutyna

Maspex Group

LeanCode has managed to create the great project on time and within budget

Request the 5-STARS workshop

Discover new ways to build digital product that solves real life problems in just 4h
or send us your brief at hello@leancode.pl