With the global MarTech market net worth of more than $120 billions it is the industry where new ideas, brave ideas are much welcome and can be tested for the wide audience. According to the ChiefMarketec.com the industry can be separated into:
With such abundance of new digital products there is always a chance to prepare the solution for the next big thing and early occupy the growing niche becoming the market expert for the specific product type.
The success on the market depends greatly on the speed of development and ability to early test the solution with the market as well on the quality of the digital product being delivered. Since this market become highly professional the solutions can be limited in terms of feature set, but have to meet the highest market standards.